Creative+Commons+licensed+Video

=**Creative Commons licensed Video**=


 * I. Production Values**

The first film, "Women as consumers", is a colored film taken in 1967. From the very beginning we can see that it was not edited well. The first image we see is not very appealing, and it took a long time in transitioning to the main clip. Speaking of transitions, throughout the film, it really wasn't smooth. However, I do think the sound is appropriate, and I like the narration because it helps us understood what is going on in the film. The second film I have chosen is a dishwasher detergent commercial, Deft. It's only a minute commercial. What I do not like about it is that it lacks music background, it's all narration from a guy who keeps whining about the woman's way of washing dishes. He sounds like he is scorning the woman, so watching it was uncomfortable. The production of these films really lacks meaningful content. A content that really persuades people - or in this case, women - to buy the products. Nowadays, the message is really important. It's not about being just funny, our society now are more educated and we are more likely to analyze what kind of message is being suggested in the commercials. I am not expert in digital media, so It's hard for me to comment about details of how the film was made. All I can say is that, it is very low-budget. A commercial that will be seen by millions of people should at least look "appealing" to people because it's going to be played several times a day. This is very different from today where it is not unheard of for companies to spend millions for their commercials.


 * II. Content**

The first film I have chosen called "Women as consumers", is a film that shows societal view of women in those times. It seems that in that film, women are perceived negatively. Understanding the woman as a "real person" in this film introduce us to a woman who seems unintelligent and confused. Today, if companies want women to buy their products, that kind of commercial will insult women. It's not really funny. A lot has change since half a decade ago. Women are not just secretaries; they also hold important positions in big companies. Futhermore, women now are confident and have equal opportunity with men. The second film is also a sexist commercial. A stranger criticize a woman how to wash the dishes. He does this through "bossing" her around. As others have commented in that website, the narrator even went in from the back door. It's very disrespectful and creepy. Most detergent commercial right now shows women unsatisfied with their old product and then becoming satisfied with their new product, but it does it an exciting way, with good music and with happy people. Here the woman seems frowning. It really is poorly produced and edited film!


 * III. Films**

media type="custom" key="6966319"

Source: [] CC License: No rights reserved

media type="custom" key="6966321"

Source: [] CC License: No rights reserved